For Every You

Through the power of community Schwarzkopf Professional breaks into the future of hairdressing with a revitalised, relevant and personalised offering – FOR EVERY YOU.

With a focus on colour business growth, our new HAIR BY SCHWARZKOPFPRO community-led inspiration and service-led education, alongside our proven portfolio and innovations, meets the diverse, evolving needs of every stylist, every salon and every client.

As a true partner in craft, we empower you to become the hairdresser you want to be.

Summer campaign

Summer is the season for fun and outdoor adventures, but it also brings on challenegs for hair health. Prolonged sun exposure can dry out the hair, making it brittle and prone to breakage, while chlorine and saltwater strip away natural oils, leaving hair dry, dull and porous. To keep your clients' hair healthy and vibrant all summer long, hydration is key. Incorporating moisture-boosting ingredients like glycerin, hyaluronic acid and panthenol into your haircare routine helps lock in hydration, restoring softness, shine and strength.

Bonacure Moisture Kick

Formulated with Aloe Vera and Moringa Extract, the Bonacure Moisture Kick range is designed for normal to dry and wavy hair, offering lightweight care with powerful results. Enriched with the Moisture Complex, it delivers up to 72 hours of deep hydration while boosting softness, elasticity and shine.

Bonacure Moisture Kick with Aloe Vera delivers optimal moisture to even the driest hair. For supple, shiny and moisturised hair full of elasticity and bounce.

Pop Icon Looks

At Schwarzkopf Professional, we’re proud to be the AUTHORITY IN COLOUR - and your partner in growing a colour business that’s relevant, creative, and commercially powerful. We’ve created a new colour collection, inspired by today’s most iconic artists and pop culture trends. With immediately recognisable, wearable, on-trend services and versatile colour worlds, these looks are designed to speak to the next generation of clients and help you stand out as their go-to expert.

With 8 unique services, 4 Pop Icon-inspired and 4 fully customised, you’ll be ready to offer transformations that feel personal, powerful, and unforgettable. This is not just about hair. It is about identity, impact and unforgettable style. Because in your hands, every look becomes iconic. And we’re here to support FOR EVERY YOU.

New Blondme Colour

The truly acidic toning range that delivers intense shine and a healthy glow from within in only 10 minutes. 

• No lift. No damage.
• Gentle formula* for all types of pre-lightened hair
• Powered by Acidic Glow Technology for intense shine and Anti-Metal Bond Protection Technology for more even toning results
• Provides a silky hair feel and reduced frizz for a glossy hair surface**

*vs. alkaline hair colouration
 **when used in combination with BLONDME Care regime