Think the 90s. Think grunge. Reinterpreted. Think modern academia. Think the rebel within. You can find the roots of collegiate within youth subculture, where niche nostalgia is a dominant theme. It isn’t just about a certain look or hairstyle; it’s about an attitude, a series of considered contradictions: a playful preppiness juxtaposed by a rebellious edge, a cynicism towards societal norms and expectations. Collegiate taps into the freedom of youth.