Redefine blonde bond protection, repair & maintenance in your salon and in your clients' home.

Introducing the NEW BLONDME Care ranges, with BLONDME Blonde Essentials BONDFINITY, BOND REPAIR and Purple Toning BOND REPAIR ranges.

The NEW BLONDME Care features:

• Superior performance and new hero products featuring the revolutionary BONDFINITY Technology and BOND REPAIR Technology

• NEW premium & sleek product design

• Vegan & PETA-certified formulas

• Streamlined portfolio with holistic backwash offer & easy navigation

Deep Repair Mask

• Hair is 20X stronger after just one use*

• Prevents breakage and keratin loss

• Deeply repairs without weighing down the hair

• Strengthens & creates resilient hair bonds

• Smoothes the hair and provides a silky hair feeling

• Locks in the hair’s own keratin

• Helps to prevent future damage

*vs untreated hair

Deep Repair Oil

• Hair is 7X stronger after just one use*

• Prevents breakage and keratin loss

• Deeply repairs without weighing down the hair

• Strengthens & creates resilient hair bonds

• Smoothes porous hair and gives a beautiful shine

• Up to 230°C/450°F heat protection

• Up to 24HRS frizz control

• When applied at night, it provides overnight regeneration for smoother hair

*vs untreated hair

TROYE SIVAN AND HIS HAIR CARE ROUTINE

The singer/songwriter, actor, entrepreneur and Schwarzkopf Global Ambassador is a role model for inclusion, and a global pop star with more than 15 million followers and 94 million likes on TikTok. People with a diverse set of backgrounds, life, age and style look up to Troye Sivan.

Troye’s hair was lightened to perfection with the BLONDME Premium Lightener 9+ to achieve a dreamy beachy blonde look, inspired by the '90s.

Now after a few months of our celebrated partnership, we’re letting people in on a little secret. To complete his post-colouring process, Troye's hair bonds are stronger than ever, adding the Bondfinity Deep Repair Mask and the Bond Repair Sealing Balm to his elevated care routine.

DOVE CAMERON FROM BRUNETTE TO BLONDE WITH BLONDME COLOUR

A hair journey that started when she was 8 years old and a career that has been a source of inspiration to people all around the globe, has now also arrived in the Schwarzkopf world and we are obsessed with both her and her amazing online presence with more than 47 million Instagram followers.

Her on-trend blonde look is called “Oat Latte” Blonde as a reference to Dove’s favourite coffee drink. Her hair colour was lightened in detail from roots to ends, using mainly BLONDME Premium Lightener 9+ in combination with BLONDME Precision Lightener, BLONDME developers and the toning support of IGORA Vibrance.